Creative Manager  ·  Brand Builder  ·  10 Years

The person who makes it
beautiful and makes it work.

10 years making things beautiful, strategic, and impossible to ignore.

$2.2M
pipeline from video content
304%
increase in demo form fills
45%
video engagement lift
5.5M
impressions, Visit Austin
156%
leads increase, Nitsche

Selected work

Brand + Video + Web + Email

Building a visual brand from the inside out

Momentus Technologies had a new name and a new logo after a major rebrand. What they didn't have was a visual world to live in. I built it - across video, web, social, email, event creative, and all the way to the big screen at Accor Stadium in Sydney.

$2.2M bookings 304% demo fills 45% engagement
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Long-form video campaign

Winning a new generation of insurance buyers

Nitsche Insurance needed to reach the 18-35 demographic without feeling like an insurance ad. I built a documentary-style campaign around real people at real life stages - young couples, new families, first apartments. The leads followed.

156% leads increase 27% revenue growth
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Short-form + HTML5 animation

Making Visit Austin impossible to scroll past

One long-form commercial, four targeted social cuts, and a series of HTML5 web animations - built to stop thumbs and pull curious browsers into Austin's restaurant, nature, and entertainment scenes.

5.5M impressions 14K+ clicks
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Short-form social  ·  CPG

Social content for the world's biggest consumer brands

Short-form video production for Heineken, Mars, Unilever, Humana, and Knorr - making household names feel native on social platforms rather than broadcast.

Full concept ownership On-set direction Motion graphics
View work →
Destynie Yi

About

A creative who thinks beyond the asset.

Most creative managers are great at making things look good. I'm equally focused on making things work - understanding what a piece of content needs to do, building the visual language that makes it do it, and ensuring it holds together whether it's a 30-second social cut or a stadium screen in Sydney.

I've worked across B2B SaaS, consumer brands, food and beverage, insurance, and tourism. The through-line is the same everywhere: figure out what the audience needs to feel, then build the creative that gets them there.

I've spent 10 years in roles where the brief was never just "make a video." It was "fix the brand." "Make the product make sense." "Get people to actually watch this." That problem-first instinct is what I bring to every project.

Based in Austin, TX. Open to remote full-time roles.

Skills

Video direction & production
Brand systems & visual identity
Full-funnel content strategy
Adobe Creative Suite
Asset creation for email & social
HTML5 animation
Analytics & performance

Case study spotlight - Momentus Technologies

2023 – Present  ·  B2B SaaS  ·  Remote

From rebrand to full visual identity - across every channel

When Momentus rebranded from Ungerboeck in 2023, they had new colors and a new logo. They didn't have a visual system. I built one - video, web, social, email, event creative, and internal communications - from scratch.

The existing video content was too long, too static, and out of sync with where buyers actually were in their journey. The website felt functional but flat. There was no through-line connecting any of it. My job was to build the visual and content infrastructure that made Momentus look and feel like the market leader it actually was.

$2.2M
expansion bookings from video content
304%
increase in watch demo form fills
83%
organic traffic increase month-over-month
45%
boost in video engagement
252%
YouTube subscriber growth in 7 months
400+
webinar registrants vs. 100 average

What people say

Katherine Lehman

"She actively sought out opportunities to expand her skill set, take on more ownership, and contribute beyond her core role. As she continues to evolve into more of a creative leader, I have no doubt she'll have a meaningful impact wherever she goes."

Katherine Lehman

CMO & Strategic Advisor  ·  managed Destynie directly

Miriam Hageböck

"She takes responsibility, manages her projects independently, and ensures things get done without needing constant direction. Her proactive approach and focus on outcomes make her a valuable part of any team."

Miriam Hageböck

VP Marketing Global Regions  ·  Momentus Technologies

Becky Meckstroth

"Her talent for transforming software products into clear and informative videos was truly impressive. Her work significantly contributed to driving marketing leads down the sales funnel to purchase."

Becky Meckstroth

Marketing & Strategy Leader  ·  Momentus Technologies

Shelley Hall

"She is a true collaborator across departments and her final work product always shined so bright. Destynie proactively brought solutions to make our internal team work smarter and faster."

Shelley Hall

VP Marketing  ·  Visit Austin

Keith Etter

"She always brought good ideas to the table. Her enthusiasm and positive outlook always helped make the process enjoyable, even when deadlines and budgets were tight."

Keith Etter

Freelance Creative/Art Director  ·  Third Ear Agency

Katherine Lehman

"She actively sought out opportunities to expand her skill set, take on more ownership, and contribute beyond her core role. As she continues to evolve into more of a creative leader, I have no doubt she'll have a meaningful impact wherever she goes."

Katherine Lehman

CMO & Strategic Advisor  ·  managed Destynie directly

Miriam Hageböck

"She takes responsibility, manages her projects independently, and ensures things get done without needing constant direction. Her proactive approach and focus on outcomes make her a valuable part of any team."

Miriam Hageböck

VP Marketing Global Regions  ·  Momentus Technologies

Becky Meckstroth

"Her talent for transforming software products into clear and informative videos was truly impressive. Her work significantly contributed to driving marketing leads down the sales funnel to purchase."

Becky Meckstroth

Marketing & Strategy Leader  ·  Momentus Technologies

Shelley Hall

"She is a true collaborator across departments and her final work product always shined so bright. Destynie proactively brought solutions to make our internal team work smarter and faster."

Shelley Hall

VP Marketing  ·  Visit Austin

Keith Etter

"She always brought good ideas to the table. Her enthusiasm and positive outlook always helped make the process enjoyable, even when deadlines and budgets were tight."

Keith Etter

Freelance Creative/Art Director  ·  Third Ear Agency

Let's work together.

Open to full-time creative manager and brand roles. Based in Austin, TX - remote preferred.